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How Algolia helped flaconi transform its search experience at MACH speed

Retailer flaconi decided it was time to move away from its monolithic e-commerce platform. It adopted a MACH architecture, based on best-in-class solutions, including Algolia for Search and Recommend.

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With growing customer expectations, flaconi, one of the leading German online retailer for beauty and fragrance, decided it was time to move away from its monolithic e-commerce platform. It adopted a MACH (microservices-based, API-first, cloud-native, and headless) architecture, based on best-in-class solutions including commercetools, Contentful and, for Search and Recommend, Algolia. Find out how Algolia’s flexibility, ease of use and API-based approach has contributed to the company’s e-commerce transformation.