How better search & personalization helped PC Componentes grow search click-through and conversion rate


Hyper-growth might be challenging to manage without the right infrastructure, and PC Componentes needed support to cover its growing catalog while offering the right user experience to their users.

They decided to go to Algolia and took advantage of the following features:

  • Rules to fine-tune and personalize search queries, thus increasing CTR
  • Analytics which allowed them to understand the user behavior and refine their merchandizing strategy
  • Customer support which helped them seamlessly switch to Algolia
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