Trust in ecommerce UX: dark patterns and site search
Using deceptive UX tactics to drive sales can ruin your brand and erode users’ trust. Instead, learn how to utilize user- and business- friendly site search functionality.
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The temptation is there for ecommerce businesses to rely on ever so slightly deceptive UX tactics to manipulate sales or collect a user’s personal information. But online consumers are getting smarter. Their trust must be earned and kept.
Learn how to replace dark UX tactics with user- and business- friendly site search functionality.