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Gymshark adds Algolia Recommend to handle crucial Black Friday period

Gymshark turned to Algolia to improve product recommendations on its site - driving clicks and conversions from new and old customers while handling extreme Black Friday traffic.

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Building on years of success using Algolia for search and merchandising, Gymshark — the UK’s fastest-growing fitness fashion brand — turned to the company to improve product recommendations on its site. The results have been extremely telling, with Algolia Recommend driving clicks and conversions from new and old customers alike, all while handling extreme Black Friday traffic.