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Trust in ecommerce UX: dark patterns and site search

The temptation is there for ecommerce businesses to rely on ever so slightly deceptive UX tactics to manipulate sales or collect a user’s personal information. But online consumers are getting smarter. Their trust must be earned and kept. 

Learn how to replace dark UX tactics with user- and business- friendly site search functionality. 

Previous Customer Story
Under Armour: 35% higher conversion rate when using search
Under Armour: 35% higher conversion rate when using search

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