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Trust in e-commerce UX: dark patterns and site search

The temptation is there for e-commerce businesses to rely on ever so slightly deceptive UX tactics to manipulate sales or collect a user’s personal information. But online consumers are getting smarter. Their trust must be earned and kept. 

Learn how to replace dark UX tactics with user- and business- friendly site search functionality. 

Previous Customer Story
35% higher conversion rate when using search
35% higher conversion rate when using search

With Algolia, Under Armour has been able to move from a manual, time-intensive search tool to a fast, intui...

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