King Arthur Baking Co. uses Search to help customer discover the joy of baking

When King Arthur Baking Company, a more than 200-year-old supplier of flour, ingredients, baking mixes, cookbooks, and baked goods, decided to improve its online customer experience it turned to Algolia for Search and Acquia’s Drupal platform for content management. The results: conversions increased by more than 50% and a great customer experience that helps it reach its mission of “sharing the joy of baking with the world.”

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