When every fraction of a second counts: Why TAG Heuer chose Algolia for Search & Discovery
TAG Heuer had a lengthy catalogue of products spread across multiple websites. When the time came to transform their digital approach, they needed a search platform that was both swift and powerful.
TAG Heuer has a history of chronographic innovation dating back to 1860. Acquired by luxury goods brand LVMH in 1999, they are also a fashion and design trend leader. Their lengthy back catalogue of products was spread across multiple websites, and their search function was insufficient to surface product details for customers. When the time came to completely transform their digital approach, they needed a search platform that was both swift and powerful.