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The future of B2B purchasing

Did you know that by 2025, according to Gartner, 80% of B2B transactions will be processed through digital channels? 

This is just one eye-opener from DC 360’s report, “The Future of B2B Purchasing.” The B2B sector is changing fast for reasons ranging from changing buyer expectations to shifts in generational preferences.

In this report, you’ll learn:

  • Which trends are impacting B2B buying
  • Why a headless technology model works well for B2B
  • Which omnichannel strategies are ideal for B2B
  • How companies have deployed B2B search for impressive gain
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