How search improves the online pharmacy shopper experience
What ecommerce retailers can teach pharmacies about search and discovery online shopping experiences
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Most shoppers typically arrive at pharmacy sites knowing exactly what they want. This means excellent user experience is critical for attracting and retaining users. It’s time to focus not only on technology, but also ease, effectiveness, and emotion.
In this eBook you’ll learn how:
- Relevance and user experience are essential for great search and discovery
- New search technologies go beyond the search box to shorten the path to the shopping cart
- Advanced search tools led to 4% increase in revenue