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E-commerce has changed much about the way merchants sell and how shoppers buy. But the single fundamental change is that shoppers in the digital age have an infinite numbers of choices what and from whom to buy? Once a shopper arrives on a retailer’s website or app, a struggle begins to convert the potential customer into a satisfied customer. So the challenge for retailers now is to invest into the right technology to achieve their desired conversion rates goals, even with stretched budgets.
In this report, Piyush Patel - chief business development officer at Algolia - discusses how companies should leverage the full potential of their current tech stacks to boost conversion rates.