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Contentful DXperts in Action - The case of HABA (Jako-o)

HABA, along with technology partners Algolia, Contentful and Portaltech Reply, are collaborating on an innovative cloud-based headless e-commerce solution. This platform encompasses multiple brands, countries and target groups within B2B and B2C spaces.

The aim of this project is to deliver great digital experiences for end-users, optimize internal processes and promote stability and scalability at HABA. Along with SAP Commerce Cloud, Algolia is a key component of the tech stack used to create these experiences.

Watch this talk with Henrik Fischer, Head of Customer Experience at HABA, Esther Fesenmeier, Managing Director at Portaltech Reply and David Barth, Sr Director of Technology Partnerships at Algolia, sharing more about this joint project. 

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