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Forrester: Revamp Site Search to Jump-Start AI, Chat, and Personalization

This Forrester report concludes the following: 

Far from being "old school," site search is essential to the success of high-profile areas such as artificial intelligence (AI), personalization, and conversational engagement. But the site search market itself is in flux: Google is exiting search, retiring both service and appliance offerings, and long-time enterprise solutions like Endeca no longer sell as standalones. Digital business pros must harness search taxonomies and rules as the key to unifying content repositories and supporting next-generation "conversational" experiences. Digital business leaders in healthcare, retail, financial services, and other industries must master the market forces and options for site search — or jeopardize the projected ROI of their investments in these high-priority, emerging business areas.


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