Search and product reviews: best practices for improving conversion rates
Learn how e-commerce leaders use search to enhance their product reviews and boost their conversions throughout the buyer’s journey.
Product reviews are a critical part of the customer journey, with as much as 93% of consumers consulting a product review before making a purchase.
In this eBook, we look at best practices for optimizing the impact product reviews.
Key learnings/takeaways:
- How different consumption states reflect user intent
- Best practices by market leaders like Amazon, TripAdvisor and Influenster
- The future of engaging users with product reviews