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The streaming-video marketplace is becoming increasingly competitive, with the end of 2019 turning out to be another redefining period due to the launch of Disney+ and Apple TV+. To be able to compete, it is paramount for OTT services to offer above-and-beyond user experiences. A major part of those experiences: giving users the ability to find desired content with zero hassle, and discover new content that is both relevant to their tastes and enticing enough to provoke experimentation with new offers.
You will learn:
- Behind-the-scenes components of a high-end streaming search experience
- How companies like iflix and France tv are providing top-flight content discovery
- How to leverage search technology to increase conversions, CX, and ROI